Lots of ads this year, as usual, for the Big Sales, the Big Deals.
And who doesn’t love saving?
But what exactly do you get?
One of the major retailers has been under fire for selling rubies filled
with glass
. To the untrained eye, they look absolutely fine.
A customer loved the white
gold pendant we designed for her.
She
thought she’d just get a chain at the mall.
“Why doesn’t it match?” she asked me.
“Do you know where it came from?” I asked.
She didn’t.
We just
know what’s on the tag, half the time.
So I asked one of my team members why she thought white gold didn’t
match white gold.
She laughed. “They’re plating everything,” she said, “to make it shinier.”
Nothing wrong with plating, often called “dipping.”
I do it all the time for my customers.
But here’s the problem when you buy something
at that Big Sale, or from someone you don't know. How do you know what
the metal is under the plate?
It’s not the fault of the person behind the counter. Those people work really hard, especially
this time of year.
But they generally
don’t know the details about the jewelry they sell, except what the markdowns
are.
“So you’re telling me I have to pass up all those good
deals?”
Not at all.
I just
want to know that you’re
getting a good deal.
One of my customers asked me if I could make something to go
with some “white turquoise” she had bought on a trip.
"'White' turquoise?
Sounds like howlite.”
Nothing wrong with howlite—I’ve used it in designs.
But it’s not turquoise.
“No, no, he said it was turquoise.”
Another customer was going to Morocco.
Did I want her to bring something back for
me?
I usually say no, since I have
sources for whatever I need.
But I said
sure, bring back malachite, if you see it.
She put it out on the table.
Fossil.
“But he said it was malachite,” she said.
“Why is my gold
necklace turning dark on my neck?” my customer asked me.
“They told me it was gold.”
Asked one of my team members.
“Probably 10 karat, not 14 karat.”
It’s still gold.
Nobody lied.
But what exactly did
you get, and how much did you really save?
©2012, 2013, 2014, 2015 Laynie Tzena.