Quality is a Girl's (and Boy's) Best Friend

Our stone of the month is (drumroll, please): the diamond. Since this is the fourth month let's focus on the four important aspects to consider when buying diamonds, usually called "The Four 'C's": color, clarity, cut, and carat weight.

Let's start with the size of the diamond. Some people think that the biggest diamond is the best--and the stories we read about celebrity engagements feed that belief. But it's not true. The best diamond is the one that's right for you. 
 
Others think all diamonds are really the same, and the work is about finding the best price. Not long ago someone told me that he had been shopping online and at a well-known mall store for diamond earrings. He really liked the prices, especially given the size of the stones he had in mind. And who could blame him?  

Educating the customer, helping people to make sound choices when it comes to jewelry, is part of my job as the Jewelry Doctor.  So I suggested we dig a little deeper.  

I called my appraiser, who is also a gemologist, and we took a look at the gemological certificates (called "certs" in the industry) for the loose diamonds on the dealer website and the earrings on the mall store site. (He mentioned in passing that "off" diamonds--i.e., lower-quality diamonds--that don't sell in the showroom are sometimes unloaded online, as the customer is seeing them from a distance.) 

In both cases, the diamonds were not good choices.  Either the cut was different (a cushion cut "matched" with a princess cut, for example), the color was off--meaning the diamond in one earring didn't match the diamond in the other--or the clarity was different (one was an SI2 and the other an I1. These designations ["slightly included," and "included," respectively] describe inclusions in the stone, which determine how much light passes through the diamond).

"So what?" some might say. "It's on her ear."

Some people see it that way. But even setting aside the question of brilliance (where color, clarity, and cut all come into play, since it's not just a cushion cut, but the way it's cut) that people love in a diamond, don't you think that when you're choosing to buy a gift for someone--especially diamond jewelry--it's a good idea to focus on quality?

We think so, too.  So if diamonds make your heart sing, call us at 415/796-3969, and we'll find something wonderful just for you.  

San Francisco Jewelry Doctor.  The real deal.

©2015 Laynie Tzena.