If you look at those ads and say, “Oh! ____________ would love that!”
—how wonderful. That’s the best kind of gift-giving.
But make sure you’re actually getting what the ad promises. Here’s a well-loved story from our archives about how what you see may not be what you get.
And here are two recent news stories about conditions at one of the companies offering the biggest deals today.
Now remember, your Jewelry Doctor loves the holidays as much as anybody. She is simply saying, “Take a moment. Stop and think about what gift-giving means to you.”
We hope it means tuning in to the recipient. What will make his or her heart and soul sing?
We also hope it means paying attention to quality—not only the quality of the merchandise, of course, but the quality of life for the people doing the behind-the-scenes work to make those gifts happen and the quality of community that results when one or two companies force other businesses out.
If you believe in the importance of small business, you can put that belief into practice by putting your money where your mouth is this holiday season (and thoughout the year).
A great start is Small Business Saturday tomorrow. But don't stop there. When you’re making a purchase, instead of asking, "Does (the conglomerate) have this?" (and starting and ending your search there), consider asking, "Could (your favorite small business) have this, or could they order it?"
So shop. (Ask us about gifts for your favorite people). Enjoy your shopping. Just do it consciously. Do it with your priorities in mind, in a manner that has provided real results for people all over the world for years and years and years: focus.
©2019 Laynie Tzena. All Rights Reserved.
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