Thursday, May 9, 2019

For That Up-To-The-Minute (Should We Say 'Fashionista'?) Mom

Dear San Francisco Jewelry Doctor:

I read what you wrote to that nice person with the casual mom and the one with the religious mom. Help! My mom is the trendiest person I know. I don’t go around naked, mind you; people tell me I dress just fine. But I cannot keep up with my mother. So how on Earth can I choose the right gift for her? 

No Runway for Me

Dear NRM:

First of all, thank you for reassuring us that you are wearing clothing—nice clothing, apparently. How wonderful that your mother loves the “latest and the greatest.” 

Shopping can be challenging in the wider world. Your Jewelry Doctor still remembers a time in her shorter days when her mother, always fashionable herself, held up an item and she took one look and said, “Mom! I would never wear that!” and if memory serves, that was the last time they went shopping together. 

Gift-shopping at San Francisco Jewelry Doctor is somewhat different. We start with “What kinds of things does the person love wearing?” We have lots of jewelry in the latest styles; chances are, we have something just right for your mom. 

Note: If for any reason your mom is not thrilled and delighted with the gift you select, she is always welcome to exchange her gift for something else. In over 20 years of helping people with gifts, we have received countless “She loved it!” calls and notes and not a single message of regret, probably because we start by zooming in on the person’s style. People often bring or send pictures, so we can see what the person loves to wear. It’s so much fun!

Another great solution for those who want that “up-to-the-minute” look is a gift certificate, which allows her to choose her gift for herself. 

“You have gift certificates?”

Of course we do. Just let us know what you’d normally spend on a gift for your mom, and we’ll create a gift certificate in that amount. Which you then give to your mom, who jumps up and down and then calls us and everybody lives happily ever after.

San Francisco Jewelry Doctor. Making your life easier, one gift at a time.

©2019 Laynie Tzena. All Rights Reserved.

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