What About Mom?

Dear San Francisco Jewelry Doctor:

 

I’d like to get something for my mom for Valentine’s Day, but she is so picky! And she already has tons of jewelry. So I don’t know where to start when it comes to her gift. Can you help?

 

Hapless In Honolulu

 

Dear HIHO:

 

How lovely that you want to get your mother a gift! Based on what you’ve said, here are three equally fine approaches:

 

1.  Gift certificates are a great way to go when it comes to those with what we could call “very specific requirements.” To redeem the gift certificate, the recipient pronounces a special incantation—

 

Oh, sorry, we had to give that up. She can just call Laynie at San Francisco Jewelry Doctor (415/796-3969; text 415/596-4244) and make her selection.  

Presto! Brand-new jewelry she chooses herself. And you get the halo!

 

2.  People who love jewelry often have a lot of jewelry. They are also often delighted to know about the Jewelry Doctor, because many times their favorite pieces of jewelry are in need of a little TLC. And this is why jewelry restoration gift certificates were invented.

 

Even bigger halo for you.

 

3.  Once upon a time the Jewelry Doctor thought of all the conversations she had had with a certain kind of person—okay, men—and sat down and wrote an article about how to choose jewelry gifts with confidence. 

http://myjewelrydoctor.blogspot.com/2014/04/hard-to-shop-for-not-any-more_27.html

The good news is the article also works for women shopping for gifts for women, or men, or—well, you get the idea.  

 

True, this approach is a little riskier, since you’re doing the choosing. But people who have read “Hard to Shop For? Not Anymore!” consistently report great success with their gifts. Now you can join them!

 

San Francisco Jewelry Doctor. A daughter’s best friend (and if Mom is reading? Aside from her mother, that is.).

 

©2021 Laynie Tzena. All Rights Reserved.

 

 

 

 

  

For That Up-To-The-Minute (Should We Say 'Fashionista'?) Mom

Dear San Francisco Jewelry Doctor:

I read what you wrote to that nice person with the casual mom and the one with the religious mom. Help! My mom is the trendiest person I know. I don’t go around naked, mind you; people tell me I dress just fine. But I cannot keep up with my mother. So how on Earth can I choose the right gift for her? 

No Runway for Me

Dear NRM:

First of all, thank you for reassuring us that you are wearing clothing—nice clothing, apparently. How wonderful that your mother loves the “latest and the greatest.” 

Shopping can be challenging in the wider world. Your Jewelry Doctor still remembers a time in her shorter days when her mother, always fashionable herself, held up an item and she took one look and said, “Mom! I would never wear that!” and if memory serves, that was the last time they went shopping together. 

Gift-shopping at San Francisco Jewelry Doctor is somewhat different. We start with “What kinds of things does the person love wearing?” We have lots of jewelry in the latest styles; chances are, we have something just right for your mom. 

Note: If for any reason your mom is not thrilled and delighted with the gift you select, she is always welcome to exchange her gift for something else. In over 20 years of helping people with gifts, we have received countless “She loved it!” calls and notes and not a single message of regret, probably because we start by zooming in on the person’s style. People often bring or send pictures, so we can see what the person loves to wear. It’s so much fun!

Another great solution for those who want that “up-to-the-minute” look is a gift certificate, which allows her to choose her gift for herself. 

“You have gift certificates?”

Of course we do. Just let us know what you’d normally spend on a gift for your mom, and we’ll create a gift certificate in that amount. Which you then give to your mom, who jumps up and down and then calls us and everybody lives happily ever after.

San Francisco Jewelry Doctor. Making your life easier, one gift at a time.

©2019 Laynie Tzena. All Rights Reserved.

Crowds Not So Pleasing, or Time to Call the (Jewelry) Doctor

“Oh, no! I'm toast! Why didn't I call Laynie at San Francisco Jewelry Doctor in time? I'll have to sit in traffic and stand in line--and maybe lose one of my toes, the way Sammy did!”

Not to worry, honey. Our handcrafted jewelry (you know, the pendants and necklaces and bracelets and earrings everybody raves about) is available until tomorrow afternoon. And if your loved ones are, shall we say, ever so slightly challenging to shop for, we have gift certificates.

As for Sammy, someone substantial did step on a toe or two at that big box store. But you know, he has that dramatic side to him. We saw him dancing later that night.

San Francisco Jewelry Doctor. We make people happy.

Okay, it's true, we can't make you happy. But we can help. 415/796-3969.

©2013 Laynie Tzena.