Showing posts with label special occasions. Show all posts
Showing posts with label special occasions. Show all posts

Saturday, May 10, 2014

About Your Mother (No, No Freud. There's No Time For That.)

“Oh, no!  Mother’s Day is tomorrow, and here it is almost the last minute.  My mother will kill me!”

Honey, please calm down.

a.  Reality check:  Good news and bad news.

First, the bad news:  It isn't almost the last minute.  It is the last minute.

Now for some good news:  Our handcrafted jewelry gets rave reviews, and we have lots of wonderful gifts on hand.

"How can I see it?  It's not here!"

Oh, but it is.  Just send us an email, and we'll send you some pictures.  Even better, call us at 415/796-3969.

b.  More good news:  The time you were really in danger of your mother even wanting to kill you?  That time when you were little, or maybe that night when you were 15--

"How do you know about that?"

Honey, I'm a doctor.  We know everything.

San Francisco Jewelry Doctor.  Building happy families, one gift at a time.

©2014 Laynie Tzena.

Friday, May 2, 2014

A Word from Our Sponsor, or Remember Those Cookies and Coloring Books?

Your friendly neighborhood Jewelry Doctor would like to remind you that you are only reading this because someone brought you here, and there is a day devoted to that very person.

"Do you mean Mother's Day?  I already got her a couple of cards and some flowers."

What a wonderful beginning.  A bit like what would have happened if your Mom, say, had given you a nice breakfast but decided you didn't really need lunch and dinner.

"Are you saying I have to buy a gift to show her I love her?"

Absolutely not.  And she didn't have to take you to the doctor with that ear infection, either.  Chances are, it would have healed perfectly fine on its own.

"Ah.  I understand.  Well, does San Francisco Jewelry Doctor have any Mother's Day gifts?"

As a matter of fact, we do. 

"We both hate hearts."

No problem.  We have lots of other gorgeous jewelry.  But how nice that you have that in common.


"Also, I'm in Pennsylvania."

Well, that's wonderful.  Philadelphia and everything.  I understand UPS and FedEx both serve Pennsylvania, and of course you have post offices.  Just don't leave it to the last minute.

"What's your phone number?  I'm calling you now."

415/796-3969.  Oh, there's the phone.  That must be you.  Hello!

San Francisco Jewelry Doctor.  Helping you with great jewelry for every occasion, so you don't spend the next year hearing about how it's not really that big a deal, it just would have been nice.


©2014 Laynie Tzena.

Sunday, April 27, 2014

Hard to Shop For? Not Anymore!

“My wife never wears the gifts I give her,” say some men.  

Your Jewelry Doctor creates a lot of gifts (and provides others from her sources). They always get rave reviews.  Now yours can, too.  

What’s the secret?  Well, remember the “reconnaissance mission”? 

“If you’ll excuse me, Doctor, that operation is used in war.  We’re talking about love.”

True.  But “gaining intelligence”—here, about your special someone’s taste in jewelry—makes the difference in both worlds.

Here’s how it works:  on a date, or across the breakfast table, notice what kinds of things your sweetheart loves to wear.  

Color

Earth tones or jewel tones?   Warm colors or cool colors?  Pastels or true colors?  Does she wear a lot of black?  Does she like colors that blend, sharp contrast, or a bit of both?

Shape

Now let's consider the outline of the kinds of jewelry she loves.  What kinds of shapes does she choose?  Round?  Oval?  Pear-shaped?  Triangular?  (We call those "trillion.")  Rectangular? (We call the long ones "emerald," and the square, "princess.")  Does she prefer soft lines, or crisper ones--more "Art Nouveau," or more Deco?
Environment (and Personal Style)

Let's think about how she likes to wear the jewelry.  Does her style tend toward suits, or a more casual look?  Does she wear necklaces with a lot of texture or a mix of shapes, or something simple and elegant, like a solitaire pendant or a strand of pearls?  Are her earrings flush against the ear—we call that a “button post” or a “stud”—or a dangle?  How long a dangle does she like? 

When Lights Are Low

You’d be amazed how much information you can pick up over breakfast.  And if you want to step up your game, go out for a romantic dinner.  Does her jewelry change?  Obviously, it’ll be dressier.  But does she also choose different colors and/or shapes for special times?

What She Chooses for Herself

Next time you’re home alone, take a look at her jewelry box.  Notice any patterns?  Just as men often buy the same kinds of ties with slight variation, women often favor, say, a simple gold pendant on a chain.  You might see three or four of these, each with a different gemstone.  Look to see if there are coordinating earrings.  Does she prefer matching jewelry, or what we could call “counterpoint”—i.e., jewelry that coordinates, but doesn’t repeat the same exact pattern?

A Picture Is Worth A Thousand Words

Make some notes.  And take a picture of your special someone, if you don’t have a recent one.  It not only feels great to have that with you, it makes a big difference when you shop.  I’ve helped people choose gifts for loved ones across the country, using the clothes they’re wearing in a snapshot to determine their style.  (And those clothes are usually in the colors they prefer, too.)

Putting It Into Practice

So don’t be afraid to shop.  You’re no longer groping around in the dark.  Now when you go looking for gifts, you’re halfway there:  you already know what she likes!

What’s your next special occasion?  Anniversary on the horizon?  Is her birthday coming up soon?  Or is the woman in your life a mother?  Mother’s Day is just two weeks away.  Call your friendly neighborhood* Jewelry Doctor at 415/796-3969, and let’s put our heads together. 

San Francisco Jewelry Doctor.  We make gift-shopping fun.

*If you can read this, we’re in the neighborhood.

©2014 Laynie Tzena.