What About Mom?

Dear San Francisco Jewelry Doctor:

 

I’d like to get something for my mom for Valentine’s Day, but she is so picky! And she already has tons of jewelry. So I don’t know where to start when it comes to her gift. Can you help?

 

Hapless In Honolulu

 

Dear HIHO:

 

How lovely that you want to get your mother a gift! Based on what you’ve said, here are three equally fine approaches:

 

1.  Gift certificates are a great way to go when it comes to those with what we could call “very specific requirements.” To redeem the gift certificate, the recipient pronounces a special incantation—

 

Oh, sorry, we had to give that up. She can just call Laynie at San Francisco Jewelry Doctor (415/796-3969; text 415/596-4244) and make her selection.  

Presto! Brand-new jewelry she chooses herself. And you get the halo!

 

2.  People who love jewelry often have a lot of jewelry. They are also often delighted to know about the Jewelry Doctor, because many times their favorite pieces of jewelry are in need of a little TLC. And this is why jewelry restoration gift certificates were invented.

 

Even bigger halo for you.

 

3.  Once upon a time the Jewelry Doctor thought of all the conversations she had had with a certain kind of person—okay, men—and sat down and wrote an article about how to choose jewelry gifts with confidence. 

http://myjewelrydoctor.blogspot.com/2014/04/hard-to-shop-for-not-any-more_27.html

The good news is the article also works for women shopping for gifts for women, or men, or—well, you get the idea.  

 

True, this approach is a little riskier, since you’re doing the choosing. But people who have read “Hard to Shop For? Not Anymore!” consistently report great success with their gifts. Now you can join them!

 

San Francisco Jewelry Doctor. A daughter’s best friend (and if Mom is reading? Aside from her mother, that is.).

 

©2021 Laynie Tzena. All Rights Reserved.